You were never meant to just fit in.

You were always meant to show up as your queer, quirky, brilliant self.

Book a connection call

This world we live in doesn’t always make it easy to show up as our queer, quirky, brilliantly unique selves.

Being told to tone it down so often, we learn pretty quickly that being our natural selves is too much. It makes people feel uncomfortable.

So, we edit ourselves, censor our words, dilute our energy and hold ourselves back… we dim our lights so that others feel comfortable.

And the world rewards us for doing this, for blending in rather than standing out. 

But, after a while, all that effort becomes too much.

The cost of masking, the exhaustion of continually playing the roles that others want us to play, it strips us of our energy and our identity.

Before long, that quiet ache of yearning for life to be different becomes deafening.

All that energy we used to have to shrink and shape-shift for others… it suddenly vanishes. 

Exhausted by it all, all that’s left is a deep desire for simplicity and ease, a yearning to find a way to show up as you, for you. 

I know the exhaustion of that deep desire. 

For a long time, I kept ignoring what I really wanted. I told myself it was too late, too risky, too much.

But eventually, I got tired of pretending. I had no energy for that anymore.

I finally started listening to my truth, started honouring my needs and everything changed. Now, life feels fuller, wilder, and beautifully real in ways I couldn’t have imagined.

That’s what I want for others too, especially for people who’ve spent a lifetime caring for others, trying to fit in when they were born to stand out. 

If you’re tired of shrinking yourself to get by, you need to work with people who:

  • see your fire, your intuition, your unique sparkly brilliance

  • create the safety for you to see and connect with the power of your truth

  • know how to help you reclaim your identity, your energy, and your sense of possibility.  

That’s what I do. And I’d love to connect and explore ways we can partner together.

Welcome to the place where you can show up in your truth and let your story, your magic take shape.

Hi, I’m Jo.

Embodied Insights Facilitator · Change Strategist · Artist

I’m a catalyst for truth and transformation, the embodiment of lived experience transmuted into wisdom, turning pain into power, and queer quirkiness into impact.

For more than two decades, I’ve worked at the intersection of human behaviour, leadership, and organisational change, helping people and systems evolve from the inside out.

My work comes to life in the spaces where structure meets soul, where strategy meets story, and where healing becomes creation.

Group of women making holiday wreaths at a table with evergreen branches and decorating supplies in a cozy living room.

Working with me

Part Strategy. Part Soul. Always Human.

Blend coaching psychology, change leadership, embodied awareness, and creative expression, I create spaces that are alive with compassion and curiosity, where we get to see ourselves and each other in new ways. Where insight becomes action and transformation becomes tangible.

  • If you’re ready to stop hiding and start living in full colour, I’m here to walk with you.

    Together, we’ll create space to:

    • Reconnect with the real you.

    • Reignite your spark and own what makes you different.

    • Build deep self-trust and navigate life with confidence and ease.

    • Align your work, energy, and relationships with your truth.

  • Transforming leadership from control to co-creation, creating space for people to connect deeply and contribute fully… where achievement becomes an act of shared purpose.

    Partnering with leaders and their teams, together we:

    • Develop capacity to truly see, value and optimise diverse strengths.

    • Lead change with empathy, awareness, and authenticity.

    • Build connected, high-performing teams that draw strength from difference.

    • Design workplaces that honour diverse brains, bodies, and lived experiences.

Let's explore working together